brandon@teampropeller.com

Live Nation
× Propeller

A snapshot of our partnership, and what it looks like on top of a tour.

Reneé Rapp
Reneé Rapp · 2025 Live Nation tour flyaway
0 Impressions
$0 Raised
0 Fans activated
0 2025 tours
01 · 2025 Flyaways

Eight flyaway campaigns in 2025, built into Live Nation tours across formats and genres.

Reneé Rapp

Reneé Rapp

4.0M impressions · 15,986 participants · $8,899 raised
Shakira

Shakira

2.1M impressions · 12,725 participants · $295 raised
No Doubt

No Doubt

1.7M impressions · 4,740 participants · $37,011 raised
Maroon 5

Maroon 5

1.5M impressions · 1,359 participants · $11,349 raised
New Kids on the Block

New Kids on the Block

1.3M impressions · 2,598 participants · $28,481 raised
Kevin Gates

Kevin Gates

1.0M impressions · 1,825 participants · $12,261 raised
The Driver Era

The Driver Era

1.0M impressions · 1,436 participants · $9,257 raised
Mötley Crüe

Mötley Crüe

881K impressions · 2,747 participants · $19,682 raised

Two 2026 flyaways still in market: Dierks Bentley and Mötley Crüe 2026.

02 · Ticket Rewards

40+ ticket reward campaigns across 2024-2026. Combined 1.7M+ impressions.

2024
  • Two Door Cinema Club
  • Crown The Empire
  • Quinn XCII
  • Yung Gravy
  • Mary J. Blige
  • The Weeknd
2025
  • The Driver Era
  • Isabel LaRosa
  • BANKS
  • One Ok Rock
  • Dance Gavin Dance
  • Coheed and Cambria + Taking Back Sunday
  • Jessie Reyez
  • Lee Brice
  • Tedeschi Trucks Band
  • Caloncho + Daniel, Me Estas Matando
  • Citizen Soldier
  • Russ
  • The Black Keys
  • Wiz Khalifa
  • Matt Maeson
  • Alabama Shakes
  • Animé
  • Lawrence
  • In This Moment
  • Set It Off
  • Marianas Trench
  • From Ashes To New
  • Celeste Barber
  • Aziz Ansari
  • Sabrina Claudio
2026
  • Zoe
  • Joyce Manor
  • Billy Currington + Kip Moore
  • O.A.R.
  • Chelsea Handler
  • The Kid Laroi
  • Demi Lovato
03 · Festivals

We also run activations at Bonnaroo and Austin City Limits.

04 · Case study

Noah Kahan × Busyhead Project

Noah is on a Live Nation tour right now. We're not running it with Live Nation. We work directly with his team through the Busyhead Project. This is what the full Propeller stack looks like on one artist's tour.

Noah Kahan
Noah Kahan · Stick Season stadium tour, 2026
$0
Raised on the current Fenway flyaway
0
New monthly donors at $11/month
$0
Annualized recurring revenue
$0
Raised across all Noah campaigns

The flyaway is the top of the funnel. The monthly donor program is the long tail. The tour ends. The donor base stays.

What Propeller runs on Noah's tour
  1. 01 Flyaways Tour-tied sweepstakes that drive mass fan action.
  2. 02 In-venue activation Show-night donor engagement at the stadium.
  3. 03 Monthly donor program Converts flyaway entrants into $11/month donors. 2,000 new on this campaign.
  4. 04 Actions at scale Social follows, signups, pledges, advocacy.
  5. 05 Paid media We put dollars behind the campaigns that promote the tour.
  6. 06 First-party fan data Verified emails, phone numbers, consent. Owned by the artist.
  7. 07 Earned media Campaigns that generate coverage.
  8. 08 Reporting Transparent numbers on everything above.
05 · Other artists running the full stack

A few other artists and foundations running this model with us.

Chappell Roan

Chappell Roan

Midwest Princess Fund · $406K+ raised
Brandi Carlile

Brandi Carlile

Looking Out Foundation · multi-year partnership
Sabrina Carpenter

Sabrina Carpenter

Sabrina Carpenter Fund

$20M+ raised across 3.5M fans over Propeller's history.

Thanks for the year so far. More to come.

brandon@teampropeller.com