
Promoting tours by doing massive good.
Propeller and the Live Nation promotions team started running campaigns together on top of Live Nation tours in 2024.
Propeller is a platform of 3.7M+ music fans. We turn fan experiences into social good for the causes artists care about.
Tours we've turned into flyaways with Live Nation. Sweepstakes built around each artist, running on propeller.la.










Live Nation gives us tickets for their tours. We promote them to the fans on propeller.la. Fans earn them by taking action for causes on the platform, then redeem with their points.
40+ campaigns across 2024-2026. 1.7M+ combined impressions.
Noah is on a Live Nation tour right now. We're not running this one with Live Nation. We work directly with his team through the Busyhead Project. What follows is the full Propeller stack on one artist's tour, and the shape of what we'd bring to more Live Nation tours.
The flyaway is the top of the funnel. The monthly donor program is the long tail. The tour ends. The donor base stays.
Two other Live Nation artists running this model with us.


$20M+ raised across 3.7M+ fans over Propeller's history.
Thanks for the year so far. More to come.