2024 - 2026 Partnership Recap

Live Nation Propeller

Promoting tours by doing massive good.

Propeller and the Live Nation promotions team started running campaigns together on top of Live Nation tours in 2024.

Propeller is a platform of 3.7M+ music fans. We turn fan experiences into social good for the causes artists care about.

Flyaways

Tours we've turned into flyaways with Live Nation. Sweepstakes built around each artist, running on propeller.la.

Reneé Rapp

Reneé Rapp

4.0M impressions · 15,986 fans participated
Shakira

Shakira

2.1M impressions · 12,725 fans participated
No Doubt

No Doubt

1.7M impressions · 4,740 fans participated
Maroon 5

Maroon 5

1.5M impressions · 1,359 fans participated
New Kids on the Block

New Kids on the Block

1.3M impressions · 2,598 fans participated
Kevin Gates

Kevin Gates

1.0M impressions · 1,825 fans participated
The Driver Era

The Driver Era

1.0M impressions · 1,436 fans participated
Mötley Crüe

Mötley Crüe

881K impressions · 2,747 fans participated
Dierks Bentley

Dierks Bentley

In market Broken Branches Tour, 2026
Mötley Crüe

Mötley Crüe 2026

In market Long Beach Amphitheater, 2026
0
Impressions across the partnership
$0 Raised for nonprofits
0 Fans activated
0 Flyaway tours
0 Ticket reward campaigns
Ticket Rewards

Live Nation gives us tickets for their tours. We promote them to the fans on propeller.la. Fans earn them by taking action for causes on the platform, then redeem with their points.

40+ campaigns across 2024-2026. 1.7M+ combined impressions.

2024
  • Two Door Cinema Club
  • Crown The Empire
  • Quinn XCII
  • Yung Gravy
  • Mary J. Blige
  • The Weeknd
2025
  • The Driver Era
  • Isabel LaRosa
  • BANKS
  • One Ok Rock
  • Dance Gavin Dance
  • Coheed and Cambria + Taking Back Sunday
  • Jessie Reyez
  • Lee Brice
  • Tedeschi Trucks Band
  • Caloncho + Daniel, Me Estas Matando
  • Citizen Soldier
  • Russ
  • The Black Keys
  • Wiz Khalifa
  • Matt Maeson
  • Alabama Shakes
  • Animé
  • Lawrence
  • In This Moment
  • Set It Off
  • Marianas Trench
  • From Ashes To New
  • Celeste Barber
  • Aziz Ansari
  • Sabrina Claudio
2026
  • Zoe
  • Joyce Manor
  • Billy Currington + Kip Moore
  • O.A.R.
  • Chelsea Handler
  • The Kid Laroi
  • Demi Lovato
What a tour can do at full volume

Noah Kahan × Busyhead Project

Noah is on a Live Nation tour right now. We're not running this one with Live Nation. We work directly with his team through the Busyhead Project. What follows is the full Propeller stack on one artist's tour, and the shape of what we'd bring to more Live Nation tours.

Noah Kahan
Noah Kahan · Stick Season stadium tour, 2026
$0
Raised on the current Fenway flyaway
0
New monthly donors at $11/month
$0
Annualized recurring revenue
$0
Raised across all Noah campaigns

The flyaway is the top of the funnel. The monthly donor program is the long tail. The tour ends. The donor base stays.

What Propeller runs on Noah's tour
  1. 01 Flyaways Tour-tied sweepstakes that drive mass fan action.
  2. 02 In-venue activation Show-night donor engagement at the stadium.
  3. 03 Monthly donor program Converts flyaway entrants into $11/month donors. 2,000 new on this campaign.
  4. 04 Actions at scale Social follows, signups, pledges, advocacy.
  5. 05 Paid media We put dollars behind the campaigns that promote the tour.
  6. 06 First-party fan data Verified emails, phone numbers, consent. Owned by the artist.
  7. 07 Earned media Campaigns that generate coverage.
  8. 08 Reporting Transparent numbers on everything above.
Other artists running the full stack

Two other Live Nation artists running this model with us.

Chappell Roan

Chappell Roan

Midwest Princess Fund · $406K+ raised
Sabrina Carpenter

Sabrina Carpenter

Sabrina Carpenter Fund

$20M+ raised across 3.7M+ fans over Propeller's history.

Thanks for the year so far. More to come.

brandon@teampropeller.com